Coming up with a New Product Idea

I imagine, if you’re anything like me that you’ve had many great ideas over the course of your life but now that it’s time to pull the trigger on something you’re getting what some many refer to as cold feet. I’m in this place right now so you’re not alone. It seems like there’s so many possibilities out there that it’s hard to choose what the best one is.

Each week of inaction that passes brings new and better ideas, but are they really better ideas? I’m sure that the ideas seem better because they are new, but the thought of coming up with a better idea each week than the previous is a little unsettling. With this kind of thinking it’s impossible to take action because you know that what you think of next week will be far better than what you thought of this week.

In the theme of taking action I decided to do a quick bit of research and find out what the most successful product categories are, choose one of them this week, research it next week, and take action on the following week after that unless the idea proved to be completely unfeasible.

Here’s a small list of topics that I thought of for which someone could successfully market a product or service to help get you started.

Nutrition
Relationships
Home Decoration
Entertainment
Computers
Investments
Business
Personal Development
Organization and Time Management
Weight loss
Martial Arts
Public Speaking
The Internet
Hobbies and Collections
Sports
Home Repair
Cars and Trucks
Religion and Spirituality
Travel
Emotional Issues (Fear, Depression)
Parenting
Education
Career Counseling
Gadgets
Addiction
Languages

This is only a partial list and I imagine that if you start to think about it that you can think of many more possible categories. If this list does not have something on it that personally interests you I strongly suggest that you keep looking. Start by looking at the room around you and seeing what kind of products you have personally bought and surrounded yourself with. Go from room to room and continue making a list until you find something that seriously interests you. If you don’t find anything in your house or apartment start looking outside in the area around your yard or apartment complex. You’ll find something that you’re interested in, just keep looking.

Because your new product will probably be most successful in niche market within one of these larger broader category it is a good idea to select the one that looks the most promising to you and start breaking that down into the possible niches.

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